Streaming Giants budgets 2022

Apple TV: $33 Billion

A new report claims that Apple is planning to greatly increase its Apple TV+ program library with at least one new show per week in 2022, plus it is currently spending half a billion on advertising.

As of May 2021, Apple TV+ was believed to have around 40 million subscribers, which beats Hulu and Paramount+, but leaves it far behind Netflix’s 208 million. Apple TV+ is also considered to have one of the smallest streaming libraries, but is reportedly now planning to greatly increase its quantity of original programs.

Disney: $24.5 Billion

Disney+ (103 million subscribers), Hulu (41.6 million), and ESPN+ (13.8 million) as well as ABC, Freeform, and Disney Channel.

WarnerMedia + Discovery: $20 Billion

Discovery (15 million subscribers) and WarnerMedia (64 million global HBO and HBO Max subscribers) . WarnerMedia’s properties also include Warner Bros. Pictures, Turner Broadcasting (TBS, TNT), Adult Swim, and more.

NBCUniversal: $17.8 Billion

Peacock, NBCU NBC, CNBC, MSNBC, and others.

Netflix: $17 Billion

37 million new subscribers signed up to the service in 2020 alone.

ViacomCBS: $15 Billion

ViacomCBS has over 36 million streaming subscribers across Paramount+, Pluto TV, BET+, Showtime OTT and others. It also includes film studio Paramount Pictures and Comedy Central, MTV, BET, Nickelodeon, as well as the vast CBS empire.

Amazon Prime Video: $9 Billion

Amazon spent $8.5 billion on film and television content last year and a billion of that was for it’s 5 season Lord of the Rings series.

Content spending among the nine leading media and technology companies will reach $140.5 billion in 2022, up about 10% year-over-year, according to new data from Wells Fargo.